Mervyn vs HubSpot
HubSpot is a customer platform with hubs around one CRM. Mervyn is a work platform you put together yourself, with your own tools behind it.
Checked on 25 September 2026
In short
HubSpot
A customer platform with a Smart CRM and hubs for marketing, sales, service, content, data and revenue, such as quotes, invoices and payments. With VoIP calling inside the platform.
Mervyn
A work platform where you choose which apps it contains: conversations, customers, sales, work, planning and hours, with your own tools behind it and all the information in one place.
Features side by side
What's included
Per feature what Mervyn has and what the other has, according to their own website and documentation.
| Feature | Mervyn | HubSpot |
|---|---|---|
| Customer contact | ||
| Shared inbox | Included | Included |
| Included | Included From Professional | |
| Calling in the app | Included | Included |
| Video calls | Included | — |
| Microsoft Teams chat as a channel | Included | — |
| Knowledge base | Included | Included |
| Public help centre | Included | Included Customer portal |
| Tickets | Partly As interactions | Included |
| Work and planning | ||
| Projects and tasks | Included | Included |
| Capacity planning and rosters | Included | — |
| Time tracking | Included | — |
| Calendar and appointments | Included | Included Meetings |
| Sales | ||
| CRM | Included | Included |
| Quotes | Included | Included |
| Invoices | Included | Included |
| Contracts | Included | — |
| Files | ||
| Edit docx and xlsx in the browser | Included | — |
| AI | ||
| AI assistant | Included | Included Breeze |
| AI agents | Included | Included |
| Choose your own AI vendor | Included | — |
| Open | ||
| Your own SIP trunk | Included | — |
| App store | Included | Included |
| Build your own apps | Included | Included |
| Operations | ||
| Marketing automation | No | Included |
| Accounting | Coming soon | — |
| Inventory | Coming soon | — |
How to read the table
- Included
- Partly
- Partly, see the note
- Coming soon
- Being built
- No
- Not in Mervyn
- —
- Not found on their website or in their documentation (checked on 25 September 2026)
Credit where it's due
What HubSpot does well
- Marketing, from email campaigns and landing pages to ads and SEO.
- A CRM that connects marketing, sales and service.
- Quotes with e-signatures, invoices and payments.
- A help desk with tickets and a knowledge base.
The difference
Where the model differs
HubSpot and Mervyn overlap in customers, sales and service. The difference is in what you choose and what sits behind it.
| Topic | Mervyn | HubSpot |
|---|---|---|
| What it's about | The work around customers, projects and conversations. | Marketing, sales and service around one CRM. |
| What you choose | Separate apps, ours, others' or your own. | Hubs you subscribe to. |
| Tools behind it | Your own tool per app, such as Microsoft 365, Google or your own SIP trunk. | HubSpot's own CRM, with integrations to other tools. |
| Telephony | Built in, on your own SIP trunk or through Eylo VoIP. | VoIP calling inside the platform. |
| AI | Works on the context of every app, with your own AI vendor. | AI across the whole platform. |
What fits you
Which fits you?
Choose Mervyn if
- Your work doesn't stop at the deal, but carries on into projects and planning.
- You want to keep your own email and telephony.
- You only want the parts you use.
Choose HubSpot if
- Marketing is a large part of your work.
- You want sales and marketing in one CRM.
- You want everything from one vendor.
Switching
You don't have to do it all at once
- 1
Start with customers and conversations
Switch on Contacts and Inbox and connect your email.
- 2
Add sales
Quotes, invoices and contracts from your own products.
- 3
Let it grow
Switch on work, planning or telephony when you're ready.
Questions
Mervyn vs HubSpot
Does Mervyn do marketing?
No. Mervyn focuses on the work around customers, conversations, sales and projects. Marketing automation isn't part of it.
Does Mervyn have quotes and invoices?
Yes. The Sales app has quotes, invoices, products, price agreements and contracts.
Can I bring my data from HubSpot?
Yes. The import brings your data into Mervyn, and in early access we help you with it.
Sources
This comparison was written by Mervyn. What we say about the other product comes from its own website; the sources are listed at the bottom. Something no longer right? Let us know and we'll correct it.
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Try Mervyn with your own tools
In early access we set up your workspace, with your own email, calendar and phone line behind it.